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iPhone or iYawn – over-marketed consumer goods
By bear | June 22, 2008
I was trying very hard not to write this post, but there’s been so much hype leading up to the Australian launch of the iPhone, as well as Sydney’s new Apple store, that I’ve been moved to add a brief commentary.
First of all – I’m over it. A little speculation can build demand, but too much for too long just builds pre-purchase dissonance, and I for one have lost interest now in the final product. It’s just like hearing a once killer track for the 900th time on the radio and tuning out forever.
Second of all – features, NOT! I’m a huge fan of convergent devices, and friends will tell you I’m on the mobile internet almost every minute away from my laptop. The iPhone offers much for the mobile web user and there are many in the industry who hope the device will push mobile web into the mainstream. But the phone needs to at least provide the features we use everyday on our existing handsets. To that end, why leave out basics like MMS, video recording, voice recording, flash support and expandable memory?
There is no doubt the iPhone is visually stunning, contains a range of great new features and will be a big hit with the right demographics. But I suspect competitors will very shortly have devices available that compete on these levels as well as building in the features that Apple forgot. Bring it on.
Topics: Mobile Affairs | 1 Comment »
April 16th, 2009 at 10:59 pm
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