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Ad:tech Sydney – Speaking on Holistic Data Strategy
By bear | February 16, 2010
Ad:tech Sydney 16-17 March 2010
Yes it’s true, I’ll be taking my place on an Ad:tech panel this year to discuss the challenges and benefits of a holistic data strategy. This gives my fans (or haters) a great chance to heckle and throw things at me!
Details of the panel session:
What Are The Possibilities That An Holistic Data Plan Brings To Your Business?
Tuesday, March 16, 2010 11:45 AM – 12:30 PM
- Gathering, monitoring, merging, analysing and reporting on your data analytics for maximum advertising benefit
- How achievable is a singular customer view? What’s the process and the key challenges?
- What is the value of customer data?
- Reviewing the benefits of advanced metric analysis and multi-channel attribution
- How close are we to a fully complex and comprehensive understanding of data relationships and outcomes?
- What does the future hold? What are the future technologies and how do they relate to existing tools?
- How can data analytics for digital marketing translate to commercial business goals?
Session details on the Ad:tech website.
Thought starters on the panel discussion on the Ad:tech Brain.
Ad:tech Tweet streams will be using the #ATSYD hashtag. You never know, I might see you there!
Topics: Marketeer Babble, Techno-Consumerism | No Comments »