About
Sean Smith is the Global CRM & Online Manager for HotelClub.com, a global online hotel booking company that utilises a tiered loyalty-based membership program to increase sales, build customer loyalty and increase customer lifetime value.
Previously as Head of Digital Marketing with Ticketek, Australasia’s premier event & entertainment ticketing company, Sean lead the inhouse creative and digital marketing teams whilst also working on cross-platform marketing campaigns as part of the PBL Media Integrated Sales team.
Sean combines a consumer-centric focus with expertise in email marketing, CRM, website development, search marketing, online advertising, mobile marketing, affiliate marketing, social network integration, online promotions and digital integration with traditional marketing activity.
His career has included a diverse range of roles in web production, programming/analysis, banking, marketing, legal, computer forensics and door to door sales.