Marketeer Babble
Ad:tech Sydney – Speaking on Holistic Data Strategy
Tuesday, February 16th, 2010Yes it’s true, I’ll be taking my place on an Ad:tech panel this year to discuss the challenges and benefits of a holistic data strategy. This gives my fans (or haters) a great chance to heckle and throw things at me!
Details of the panel session:
What Are The Possibilities That An Holistic Data Plan Brings To [...]
Brand Seppuku (a customer experience primer)
Tuesday, December 15th, 2009One of the great lessons from the boom in online retail is that the customer experience is everything. Make the discovery and purchase process as easy as it can be, and you will leap-frog your competitors.
Recently I’ve had to shop across Bridal Registries for friends’ weddings. The first one could be done online at Peters [...]
Mobile Connectivity… I can haz the Interweb everywherez!
Thursday, April 16th, 2009The great thing about being a marketer is that being a hypocrite often comes with the job. Take for example my previous rant on iPhone hype where I bagged the marketing zeal surrounding its launch whilst having a gentle dig at its lack of functionality. Well, I didn’t go and buy one, but I did [...]
Marketing Agency Stereotypes – Designer Jeans and Egos
Wednesday, April 8th, 2009Over the years I’ve had the pleasure of meeting some intelligent, creative, charismatic marketing agency types who deliver brilliant work and make working in the marketing industry (even as a brand marketer) rewarding and fun. However a few minutes of the Gruen Transfer quickly reminds me that the bulk of my dealings with agency types [...]
Email Marketing for CRM Ninjas
Wednesday, April 8th, 2009I was recently invited to be a speaker for an Interactive Minds event on Email Marketing 2.0 in front of an engaged Brisbane crowd. The other speakers spoke on email marketing basics (Brendon Boulas, RACQ), acquisition tactics (Dave Smerdon, Vision 6) and using third party lists (Shayne Orbell, Frontline Direct), leaving me the subject of [...]
The importance of SEO
Tuesday, April 7th, 2009I had the great pleasure today of attending the first day of a three day training course with SEO legend Bruce Clay of Bruce Clay Global Internet Marketing Solutions. What the early stages of today’s session on search marketing quickly pointed out was the incredible importance of a top 5 search rank, and of the [...]
Goodbye ticketing, thanks for the memories….
Saturday, December 13th, 2008The time has come to say goodbye to Ticketek and reflect on 5 years in the ticketing game. During that time I’ve been part of an organisation that has grown from a technology-driven ticketing agency to a full-service ticketing, marketing and media platform – and not without considerable upheaval along the way.
On a personal level, [...]
Global Meltdown, aka Where did all my money go??
Tuesday, November 4th, 2008Does anyone remember junk bonds in the 80s? A great securitised product based on high risk loan products with exorbitant interest rates, which had a very high return as long as Americans kept paying off their loans. Of course they didn’t, and the junk bond market collapse contributed heavily to the 80s recession, and the [...]