Techno-Consumerism
Ad:tech Sydney – Speaking on Holistic Data Strategy
Tuesday, February 16th, 2010Yes it’s true, I’ll be taking my place on an Ad:tech panel this year to discuss the challenges and benefits of a holistic data strategy. This gives my fans (or haters) a great chance to heckle and throw things at me!
Details of the panel session:
What Are The Possibilities That An Holistic Data Plan Brings To [...]
Brand Seppuku (a customer experience primer)
Tuesday, December 15th, 2009One of the great lessons from the boom in online retail is that the customer experience is everything. Make the discovery and purchase process as easy as it can be, and you will leap-frog your competitors.
Recently I’ve had to shop across Bridal Registries for friends’ weddings. The first one could be done online at Peters [...]
Mobile Connectivity… I can haz the Interweb everywherez!
Thursday, April 16th, 2009The great thing about being a marketer is that being a hypocrite often comes with the job. Take for example my previous rant on iPhone hype where I bagged the marketing zeal surrounding its launch whilst having a gentle dig at its lack of functionality. Well, I didn’t go and buy one, but I did [...]