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	<title>NakedBearMedia &#124; Digital Marketeer &#187; Techno-Consumerism</title>
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	<description>Sean Smith</description>
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		<title>Ad:tech Sydney &#8211; Speaking on Holistic Data Strategy</title>
		<link>http://nakedbearmedia.com/2010/02/16/adtech-sydney-speaking-on-holistic-data-strategy/</link>
		<comments>http://nakedbearmedia.com/2010/02/16/adtech-sydney-speaking-on-holistic-data-strategy/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 05:55:40 +0000</pubDate>
		<dc:creator>bear</dc:creator>
				<category><![CDATA[Marketeer Babble]]></category>
		<category><![CDATA[Techno-Consumerism]]></category>

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		<description><![CDATA[Yes it&#8217;s true, I&#8217;ll be taking my place on an Ad:tech panel this year to discuss the challenges and benefits of a holistic data strategy.  This gives my fans (or haters) a great chance to heckle and throw things at me!
Details of the panel session:
What Are The Possibilities That An Holistic Data Plan Brings To [...]]]></description>
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		<title>Brand Seppuku (a customer experience primer)</title>
		<link>http://nakedbearmedia.com/2009/12/15/brand-seppuku-a-customer-experience-primer/</link>
		<comments>http://nakedbearmedia.com/2009/12/15/brand-seppuku-a-customer-experience-primer/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 20:47:39 +0000</pubDate>
		<dc:creator>bear</dc:creator>
				<category><![CDATA[Marketeer Babble]]></category>
		<category><![CDATA[Techno-Consumerism]]></category>
		<category><![CDATA[consumer centric]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[myer]]></category>

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		<description><![CDATA[
One of the great lessons from the boom in online retail is that the customer experience is everything. Make the discovery and purchase process as easy as it can be, and you will leap-frog your competitors.
Recently I&#8217;ve had to shop across Bridal Registries for friends&#8217; weddings. The first one could be done online at Peters [...]]]></description>
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		<title>Mobile Connectivity&#8230; I can haz the Interweb everywherez!</title>
		<link>http://nakedbearmedia.com/2009/04/16/mobile-connectivity-i-can-haz-the-interweb-everywherez/</link>
		<comments>http://nakedbearmedia.com/2009/04/16/mobile-connectivity-i-can-haz-the-interweb-everywherez/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 12:59:00 +0000</pubDate>
		<dc:creator>bear</dc:creator>
				<category><![CDATA[Marketeer Babble]]></category>
		<category><![CDATA[Mobile Affairs]]></category>
		<category><![CDATA[Techno-Consumerism]]></category>
		<category><![CDATA[The Machine - Social & Semantic Construction]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[Mobile]]></category>

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		<description><![CDATA[
The great thing about being a marketer is that being a hypocrite often comes with the job. Take for example my previous rant on iPhone hype where I bagged the marketing zeal surrounding its launch whilst having a gentle dig at its lack of functionality. Well, I didn&#8217;t go and buy one, but I did [...]]]></description>
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