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	<title>NakedBearMedia &#124; Digital Marketeer</title>
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	<link>http://nakedbearmedia.com</link>
	<description>Sean Smith</description>
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		<title>Ad:tech Sydney &#8211; Speaking on Holistic Data Strategy</title>
		<link>http://nakedbearmedia.com/2010/02/16/adtech-sydney-speaking-on-holistic-data-strategy/</link>
		<comments>http://nakedbearmedia.com/2010/02/16/adtech-sydney-speaking-on-holistic-data-strategy/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 05:55:40 +0000</pubDate>
		<dc:creator>bear</dc:creator>
				<category><![CDATA[Marketeer Babble]]></category>
		<category><![CDATA[Techno-Consumerism]]></category>

		<guid isPermaLink="false">http://nakedbearmedia.com/?p=54</guid>
		<description><![CDATA[Yes it&#8217;s true, I&#8217;ll be taking my place on an Ad:tech panel this year to discuss the challenges and benefits of a holistic data strategy.  This gives my fans (or haters) a great chance to heckle and throw things at me!
Details of the panel session:
What Are The Possibilities That An Holistic Data Plan Brings To [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Seppuku (a customer experience primer)</title>
		<link>http://nakedbearmedia.com/2009/12/15/brand-seppuku-a-customer-experience-primer/</link>
		<comments>http://nakedbearmedia.com/2009/12/15/brand-seppuku-a-customer-experience-primer/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 20:47:39 +0000</pubDate>
		<dc:creator>bear</dc:creator>
				<category><![CDATA[Marketeer Babble]]></category>
		<category><![CDATA[Techno-Consumerism]]></category>
		<category><![CDATA[consumer centric]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[myer]]></category>

		<guid isPermaLink="false">http://nakedbearmedia.com/?p=48</guid>
		<description><![CDATA[
One of the great lessons from the boom in online retail is that the customer experience is everything. Make the discovery and purchase process as easy as it can be, and you will leap-frog your competitors.
Recently I&#8217;ve had to shop across Bridal Registries for friends&#8217; weddings. The first one could be done online at Peters [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile Connectivity&#8230; I can haz the Interweb everywherez!</title>
		<link>http://nakedbearmedia.com/2009/04/16/mobile-connectivity-i-can-haz-the-interweb-everywherez/</link>
		<comments>http://nakedbearmedia.com/2009/04/16/mobile-connectivity-i-can-haz-the-interweb-everywherez/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 12:59:00 +0000</pubDate>
		<dc:creator>bear</dc:creator>
				<category><![CDATA[Marketeer Babble]]></category>
		<category><![CDATA[Mobile Affairs]]></category>
		<category><![CDATA[Techno-Consumerism]]></category>
		<category><![CDATA[The Machine - Social & Semantic Construction]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://nakedbearmedia.com/?p=44</guid>
		<description><![CDATA[
The great thing about being a marketer is that being a hypocrite often comes with the job. Take for example my previous rant on iPhone hype where I bagged the marketing zeal surrounding its launch whilst having a gentle dig at its lack of functionality. Well, I didn&#8217;t go and buy one, but I did [...]]]></description>
		<wfw:commentRss>http://nakedbearmedia.com/2009/04/16/mobile-connectivity-i-can-haz-the-interweb-everywherez/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Agency Stereotypes &#8211; Designer Jeans and Egos</title>
		<link>http://nakedbearmedia.com/2009/04/08/marketing-agency-stereotypes-designer-jeans-and-egos/</link>
		<comments>http://nakedbearmedia.com/2009/04/08/marketing-agency-stereotypes-designer-jeans-and-egos/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 12:30:47 +0000</pubDate>
		<dc:creator>bear</dc:creator>
				<category><![CDATA[Marketeer Babble]]></category>
		<category><![CDATA[gruen transfer]]></category>
		<category><![CDATA[marketing agency]]></category>
		<category><![CDATA[marketing stereotypes]]></category>

		<guid isPermaLink="false">http://nakedbearmedia.com/?p=34</guid>
		<description><![CDATA[
Over the years I&#8217;ve had the pleasure of meeting some intelligent, creative, charismatic marketing agency types who deliver brilliant work and make working in the marketing industry (even as a brand marketer)  rewarding and fun. However a few minutes of the Gruen Transfer quickly reminds me that the bulk of my dealings with agency types [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>Email Marketing for CRM Ninjas</title>
		<link>http://nakedbearmedia.com/2009/04/08/email-marketing-for-crm-ninjas/</link>
		<comments>http://nakedbearmedia.com/2009/04/08/email-marketing-for-crm-ninjas/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 13:19:11 +0000</pubDate>
		<dc:creator>bear</dc:creator>
				<category><![CDATA[Marketeer Babble]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[permission marketing]]></category>
		<category><![CDATA[RSS]]></category>

		<guid isPermaLink="false">http://nakedbearmedia.com/?p=19</guid>
		<description><![CDATA[
I was recently invited to be a speaker for an Interactive Minds event on Email Marketing 2.0 in front of an engaged Brisbane crowd. The other speakers spoke on email marketing basics (Brendon Boulas, RACQ), acquisition tactics (Dave Smerdon, Vision 6) and using third party lists (Shayne Orbell, Frontline Direct), leaving me the subject of [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The importance of SEO</title>
		<link>http://nakedbearmedia.com/2009/04/07/the-importance-of-seo/</link>
		<comments>http://nakedbearmedia.com/2009/04/07/the-importance-of-seo/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 15:26:32 +0000</pubDate>
		<dc:creator>bear</dc:creator>
				<category><![CDATA[Marketeer Babble]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[ticketing]]></category>

		<guid isPermaLink="false">http://nakedbearmedia.com/?p=23</guid>
		<description><![CDATA[
I had the great pleasure today of attending the first day of a three day training course with SEO legend Bruce Clay of Bruce Clay Global Internet Marketing Solutions. What the early stages of today&#8217;s session on search marketing quickly pointed out was the incredible importance of a top 5 search rank, and of the [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Goodbye ticketing, thanks for the memories&#8230;.</title>
		<link>http://nakedbearmedia.com/2008/12/13/goodbye-ticketing-thanks-for-the-memories/</link>
		<comments>http://nakedbearmedia.com/2008/12/13/goodbye-ticketing-thanks-for-the-memories/#comments</comments>
		<pubDate>Sat, 13 Dec 2008 04:43:30 +0000</pubDate>
		<dc:creator>bear</dc:creator>
				<category><![CDATA[Marketeer Babble]]></category>
		<category><![CDATA[ticketing]]></category>

		<guid isPermaLink="false">http://nakedbearmedia.com/?p=17</guid>
		<description><![CDATA[
The time has come to say goodbye to Ticketek and reflect on 5 years in the ticketing game. During that time I&#8217;ve been part of an organisation that has grown from a technology-driven ticketing agency to a full-service ticketing, marketing and media platform &#8211; and not without considerable upheaval along the way.
On a personal level, [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Global Meltdown, aka Where did all my money go??</title>
		<link>http://nakedbearmedia.com/2008/11/04/global-meltdown-aka-where-did-all-my-money-go/</link>
		<comments>http://nakedbearmedia.com/2008/11/04/global-meltdown-aka-where-did-all-my-money-go/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 13:30:43 +0000</pubDate>
		<dc:creator>bear</dc:creator>
				<category><![CDATA[Employment Trendings]]></category>
		<category><![CDATA[Marketeer Babble]]></category>
		<category><![CDATA[Secret Boardroom Business]]></category>
		<category><![CDATA[economic meltdown]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[recession]]></category>

		<guid isPermaLink="false">http://nakedbearmedia.com/?p=16</guid>
		<description><![CDATA[
Does anyone remember junk bonds in the 80s? A great securitised product based on high risk loan products with exorbitant interest rates, which had a very high return as long as Americans kept paying off their loans. Of course they didn&#8217;t, and the junk bond market collapse contributed heavily to the 80s recession, and the [...]]]></description>
		<wfw:commentRss>http://nakedbearmedia.com/2008/11/04/global-meltdown-aka-where-did-all-my-money-go/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The rise of RSS?</title>
		<link>http://nakedbearmedia.com/2008/06/22/the-rise-of-rss/</link>
		<comments>http://nakedbearmedia.com/2008/06/22/the-rise-of-rss/#comments</comments>
		<pubDate>Sun, 22 Jun 2008 13:40:06 +0000</pubDate>
		<dc:creator>bear</dc:creator>
				<category><![CDATA[The Machine - Social & Semantic Construction]]></category>
		<category><![CDATA[aggregators]]></category>
		<category><![CDATA[consumer proposition]]></category>
		<category><![CDATA[feeds]]></category>
		<category><![CDATA[iGoogle]]></category>
		<category><![CDATA[netvibes]]></category>
		<category><![CDATA[RSS]]></category>

		<guid isPermaLink="false">http://nakedbearmedia.com/?p=13</guid>
		<description><![CDATA[
Quite a few years ago, when I was producing websites and regularly reading whitepapers on emerging web technologies, the orange RSS icon would often raise itself up as a great hope for the future and a working example of the power of XML schema. The consumer-centric side of me however could just not see its [...]]]></description>
		<wfw:commentRss>http://nakedbearmedia.com/2008/06/22/the-rise-of-rss/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iPhone or iYawn &#8211; over-marketed consumer goods</title>
		<link>http://nakedbearmedia.com/2008/06/22/iphone-or-iyawn-over-marketed-consumer-goods/</link>
		<comments>http://nakedbearmedia.com/2008/06/22/iphone-or-iyawn-over-marketed-consumer-goods/#comments</comments>
		<pubDate>Sun, 22 Jun 2008 01:01:00 +0000</pubDate>
		<dc:creator>bear</dc:creator>
				<category><![CDATA[Mobile Affairs]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[dissonance]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mms]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://nakedbearmedia.com/?p=11</guid>
		<description><![CDATA[
I was trying very hard not to write this post, but there&#8217;s been so much hype leading up to the Australian launch of the iPhone, as well as Sydney&#8217;s new Apple store, that I&#8217;ve been moved to add a brief commentary.
First of all &#8211; I&#8217;m over it. A little speculation can build demand, but too [...]]]></description>
		<wfw:commentRss>http://nakedbearmedia.com/2008/06/22/iphone-or-iyawn-over-marketed-consumer-goods/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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