The Twitter Conundrum – microblogging or conversations?
By bear | June 10, 2008
I have to admit to being a somewhat passive member of Twitter, more from time limitation than by design or intent. But from my distant voyeurism I’ve noticed that far from their interesting beginnings as microblog musings, tweets seem to be evolving into mid-90s IRC-style conversations for stay-at-home mums and other company-starved individuals.
Now I’ve been to a few *TUBs (Tweeter meet-ups) and met some interesting peeps and had a generally great time. But if you want to have conversations online, find a flavour of “chat” and use that instead, because Twitter is an extremely poor piece of chat software and the conversational tweets are using up much needed resources.
Worst of all however is that the most valuable and informative tweets are being lost amongst all the conversational clutter, which will devalue Twitters consumer proposition (and therefore long term viability & sustainability) going forward.
Still want to follow me?? – @nakedbearmedia
Interesting tweeter of the day – @STS124 – regular tweets from the Space Shuttle Discovery and its mission to the International Space Station… or someone claiming to be them!
Topics: The Machine - Social & Semantic Construction | No Comments »
Who’s running ninemsn?
By bear | June 9, 2008
What a week for the leading aggregating portal ninemsn, with resignations from CEO Tony Faure, Commercial Director Jason Scott & Group Mobile Director Chris Noone topping off a host of senior resignations in the past two quarters. All of this on top of earlier resignations by Jane O’Connell (Head of Content & Network Innovation), Jennifer Wilson (Head of Innovation) & Tony Thomas (Marketing Director) to name just a few.
The upshot – a loss of marketing leadership, content leadership, innovation leadership, mobile leadership, commercial leadership and strategic leadership. The organisation is big and robust though, and like a dinosaur with its head chopped off, it should still be able to stumble along for a while yet, especially with some heavy hitters from PBL Media jumping in to give a helping hand.
A good injection of new blood in the senior ranks may be just what the media giant needs to evolve with the rapidly changing digital media world of fragmented and deconstructed consumer activity. As long as it happens before ninemsn’s media rivals take advantage of its current wounded state.
Topics: New Media Manouverings | 1 Comment »